About

World Food Connection was founded in Florida in 2014 and serves food producers worldwide.

World Food Connection’s mission is simple: to open doors for international producers and manufacturers of wholesome, healthy, sustainable and fair-traded foods and products coming into the U.S. market, and help them thrive.

Our team is multicultural and diverse, giving us a unique vision and understanding of product design and marketing nuances that we successfully adapt to the U.S. palate and market.  World Food Connection’s team members are designers, food scientists, economists, niche brokers, and specialized sales and marketing specialists who connect brands to U.S. consumers and retailers, accelerating a successful pathway from ideation or import to shelf.

Tim Bascombe

Founder, President + CEO

Founder, President and CEO at World Food Connection.  Translator of what the U. S. consumer is looking for in their culinary habits. Advisor to food and beverage producers worldwide. Tim is a graduate of the University of Florida with a Bachelor’s degree in Geography, a Master’s degree in Urban Planning and Design from Florida Atlantic University, and extensive coursework in a Post Graduate Masters of Architecture. Tim started World Food Connection in 2014 after completing an important design project for U.S.-based health food grocery chain Whole Foods Market and attending their five-year planning session, Future Search, to merge his lifelong passion for unique and sustainable food products with his desire to build a solid bridge to connect global food producers with top grocery shelves in the U.S.

Conchie Fernández-Craig

Chief Operating Officer

COO at World Food Connection. Conchie merges her award-winning strategic content and business development skills to lead WFC’s customer branding, communications and go-to-market strategies, working closely with our team of design, advertising, and marketing specialists to create compelling and enduring brand footprints for our clients, and leading sales teams to connect client products with retailers and distributors. Conchie was one of 10 Hispanic entrepreneurs (and the only one in Florida) featured in “Latino Owned Businesses: Shining a Light on National Trends“, a 2018 report on the impact of Hispanic entrepreneurship in the U.S., by Stanford University and the Federal Reserve Bank of New York. ¡Hablo español!

Reach out to World Food Connection: info@worldfoodconnection.com