Branding Lab
The food industry evolves with dizzying speed, and World Food Connection’s team pursues and analyzes trends from enduring to immediate. We invest time and resources to work with industry leaders, participate in global events and forums, and merge this expertise with our clients’ brands and markets so products are always on point.
WFC works with client brands from ideation through production, from logos and colors, brand story, packaging and labeling through post-production marketing and demand generation, influencer marketing, video and more, preparing brands and products for adoption and sales.
What we evaluate and develop:
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- Logo, brand, color ideation
- Packaging and labeling
- Storytelling, transcreation
- Video
- Omnichannel marketing, social outreach, influencer marketing
- Consumer engagement, demand generation and advertising
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Why you should trust your branding needs to World Food Connection:
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- Our successful track record streamlining and placing products in exclusive grocery shelves
- Our deep insights into product design, formulation, trends and omnichannel marketing, sourcing timelines and buyer schedules allow us to help producers create resonant brands and stories aligned with ever-changing industry trends
- Our award-winning multicultural team supports brands in English, Spanish and Portuguese
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